Here's how we can empower women entrepreneurship in India

In recent years, there has been a heart-warming paradigm shift of demographics in the Indian corporate landscape. The country has witnessed a titanic surge in the number of women entering the economic wave. With emphatic strides, walking shoulder-to-shoulder with their male counterparts, the sheer confidence exuded by them brings about a fresh wind of change. While it has definitely been a pleasant change, it has not been one without its fair share of struggles and challenges. It is the tenacity and determination with which these women have addressed those challenges that have made them winners in their own right today. 

According to the National Sample Survey Organisation, only 14% of business establishments in India are being run by women entrepreneurs. The data also revealed that most of these women-run companies are small-scale and about 79% of them are self-financed. This indicates that despite the innumerable initiatives taken by women to venture beyond their domestic walls and enter the corporate world, there seem to be several challenges that are not allowing them completely to blossom and break on through to the other side. 

Why women entrepreneurship requires a different perspective

Women are sometimes unaware of the potential they harbour within themselves. With the right mentoring and encouragement, they are sure to shine as confident, smart and successful businesswomen, who have the strength and capability of making a mark for themselves in the business world.

The common notion of women being "better off staying indoors" or the taboo of a "working woman" that has been brought down since generations are now increasingly being done away with. People are now cognizant of the fact that, at the end of the day, it is the quality of work that the person has put in, irrespective of their caste, creed or gender. If the deliverables of the entrepreneur are impeccable and meet expectations, it is that factor that is relevant and evaluated upon, not whether it was done by a man or a woman. Allow your work to speak for itself, not your gender.