Informa Business intelligence Buildings' Portfolio Now Delivered through its Proprietary Content Platform

The smart building market, estimated to grow to $24.73 billion by 2021, is
 creating an upsurge in demand for smart building technology solutions.
 (MarketsAndMarkets) The Informa Business intelligence Buildings' portfolio
 plays a vital role delivering critical business insights to smart building and
 infrastructure professionals to inform their decisions as they implement and
 maintain new smart building technologies. Officially today, the Buildings'
portfolio, which includes industry leading brands such as Electrical
 Construction & Maintenance (EC&M), Electrical Wholesaling,
Electrical Marketing, HPAC Engineering, Contracting Business, Contractor
and American School & University, is now delivered through the Informa
Business intelligence new business-to-business content platform.

The new, user-focused design delivers higher levels of engagement with
content and increased ad interaction through a fresh, modern user interface.
The sites are optimized for mobile devices using a responsive design and
include an improved overall user experience emphasizing real-time
interactions and deep content engagement. Features include: modern
design, infinite scroll content pages to increase user engagement, richer content
visuals (videos, images, galleries, infographics, etc.) and faster page loading.

The new functionality targeted to enhance ROI for marketers includes: improved
ad viewability, optimal visibility of ads within content, new ad units including
rich media, expandables, and high-impact banners, advanced targeting
capabilities and enhanced sponsored and native content formats. Aggregate
averages show digital ad viewability rates increased to 82%, more than 30
points over industry averages. Page views per visit increased 26% and overall
click-through rates have followed.

"From connected lighting to intelligent building management systems with
renewables integration, the advancements in smart buildings enable building
owners to move from energy savings and improved occupancy utilization
toward occupancy comfort and improved productivity. When we see
measurable increases in productivity, the ROI is very high," said Linda 
Reinhard, Buildings' Market Leader, Informa Business intelligence. "We
understand the smart building and infrastructure ecosystem from both a user
and marketer's perspective. Our new content platform is encouraging deeper
 engagement by delivering Buildings professionals with the right content, at
 the right time to make critical decisions. We then offer advertisers powerful
marketing opportunities to reach those users at each stage of the buying cycle."

The Buildings' portfolio includes new topics focused on shaping the future
of smart buildings and infrastructure including: Energy Management, Distributed Energy Resources, Intelligent Buildings, Connected Lighting and Building Automation Systems.

ABOUT INFORMA

Contracting Business, CONTRACTOR, Electrical Construction &
Maintenance, Electrical Wholesaling, Electrical Marketing and American
School & University are part of Informa, the international business intelligence, academic publishing, knowledge and events group. Informa serves commercial, professional and academic communities, helping
them connect and learn, and creating and providing access to content and
 intelligence that helps people and businesses work smarter and make better
decisions faster. 

Informa has over 7,500 colleagues in more than 20 countries and a presence
 in all major geographies. It is listed on the London Stock Exchange and is a
 member of the FTSE 100.